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Tate & Lyle, 2008.
A look at the Tate and Lyle company, a British-based sugar company formed by the merger of two rivals, Henry Tate and Abram Lyle.
1,076 words (approx. 4.3 pages), 7 sources, APA, $ 37.95
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Abstract
This paper presents a brief overview of the sugar company, Tate and Lyle. Specifically, the paper discusses the company's origin, product sector, development, marketing strategy, export operation, world wide exposure and overall success.
Outline:
Tate & Lyle - Corporate Strategy
Participation to International Forums
International Research:
Interactive Marketing:
Product Development:
Price Risk
Comply with Regulations
Mergers and Acquisitions
International Expansion
Competitive Prices
Patents
From the Paper
"A main reason for this is that the market for starch and sweeteners is a mature one and the registration of massive profits is rather difficult to achieve. Another reason for the company's limited success onto the international market is given by the nature of their activity. As such, since they operate and process agricultural products, they are directly dependent upon the crops; which are also dependent upon natural conditions, which are then out of Tate & Lyle's control; and floods and droughts massively impact the corporate results. Also, they are highly influenced by price and currency fluctuations and the general economic status within the countries where they operate."
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Management, 2008.
A review of the basic principles and functions of management.
1,136 words (approx. 4.5 pages), 3 sources, APA, $ 39.95
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Abstract
The paper discusses the four dominant functions of management which are planning, organizing, leading and controlling, and in the context of this paper they are applied to the operations of an oil/gas company or organization. The paper notes that these four essential functions of management are critical for the efficient and orderly functioning of any organization, and are even the more critical in a high process-centric business model that oil and gas companies rely on for attaining their strategic objectives.
Outline:
Executive Summary
Planning
Organizing
Leading
Controlling
Summary
From the Paper
"For many organizations that compete in the oil and gas industries, their ability to turn supply chain processes into a competitive advantage is their most differentiated competitive advantage. The use of the Supply Chain Operations Reference (SCOR) model in the context of planning within many industries including oil and gas is an analytical construct that provides insights into how these series of processes tie into strategic planning (Razmi, Jolai, Hezarkhani, 2008). The development of strategic and tactical plans in many oil and pass companies is also built on the development of innovative new approaches to the exploration, mining or extraction, processing and selling of oil and gas-related products through distribution channels. The role of innovation in the context of the planning process is also critical for the development of long-term differentiation as well. "
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Business Research, 2008.
A review of the importance of timely business research in today's economic world.
2,300 words (approx. 9.2 pages), 6 sources, APA, $ 70.95
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Abstract
This paper provides an overview of current business research practices, why the business research process is necessary to assist managers in the decision-making process and how such research is typically conducted. A discussion and assessment of the relative the strengths and weaknesses of the various parts of the business research process is followed by an analysis of why this research is important to companies seeking to maintain and expand their market share in an increasingly globalized marketplace. The paper then provides a business research proposal to collect relevant primary data concerning the importance of business research in the decision-making process and how manages are using such resources today. A summary of the research and salient findings are presented in the conclusion.
Outline:
Part I: Purpose of Business Research
Overview of Current Business Research Practices
The Importance of Business Research in the Decision-Making Process.
Strengths and Weaknesses of Current Business Research Practices.
Importance of Research Topic
Part II: Business Research Proposal
Background
Research Objective
Methodology
Preliminary Literature Review
Data-Gathering Method and Sources of Data
From the Paper
"Good managers are able to accomplish a great deal in virtually any environment based on an intuitive sense of what is needed to accomplish organizational goals, but this "seat-of-the-pants" management style will only take a company so far. In truth, timely information about a company's performance as well as its competitors' performance, the environment in which it competes, and current economic trends are just part of the vast array of information that business managers need to remain competitive today. Moreover, there is always the risk of relying on the wrong information or even the right information for the wrong purposes".
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Sweet Treats Coffee Shop and Bar, 2008.
A review of the essentials to be considered when commencing a new business operation.
4,835 words (approx. 19.3 pages), 14 sources, APA, $ 123.95
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Abstract
The paper discusses the opening of a new store called "Sweet Treats Coffee Shop and Bar". The paper analyzes the market, the trends, the demands forwarded by customers as well as the strategies implemented by the competition. The paper also discusses the development and implementation of a wide series of strategies focused around the store's core competencies and the main features which differentiate Sweet Treats from its competitors.
Outline:
Executive Summary
Situation Analysis
Market Summary
Market Demographics
Demographics
Geographic
Other factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Keys to Success
Critical Issues
Marketing Strategy
Mission
Marketing Objectives
Financial Objectives
Positioning
Strategies
Marketing Mix
Product
Place
Promotions
Marketing Research
Financials
Break-even Analysis
Sales Forecast
Expense Forecast
Controls
Implementation
Control
Conclusion
From the Paper
"Sweettreats desires to create their own brand and will therefore not buy a franchise from other players in the industry. But this implies more risks and generates additional expenses. For instance, they will have to built, rent or purchase a location for their store. Then, they will have to acquire the necessary machineries and technologies. In addition, their being a new firm might generate reduced interest and trust from the community and the targeted audience. In this order of ideas, the officials at Sweettreats should start by finding a location for their future coffee and bar. It would have to be located in a friendly and safe neighborhood and in a central area, with intense traffic and where it could easily be accessed."
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Integrated Marketing Communications, 2008.
The paper discusses integrated marketing communications strategy at Nike and how this relates to other businesses.
2,780 words (approx. 11.1 pages), 24 sources, APA, $ 82.95
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Abstract
The author of the paper contends that the rapid maturation and growth of integrated marketing communications (IMC) strategies is serving as the catalyst of greater integration across advertising, public relations, marketing, selling and service communications strategies. In the paper, the author evaluates the benefits and barriers of IMC campaigns within Nike and specifically the NikeID campaign. In addition, the writer discusses the issues of mass customization as they relate to the value chain Nike must rely on for the successful fulfillment of orders for tailored and customized shoes and accessories for customers. The author also looks at how IMC has become an integral part of the strategic plans of many organizations from a demand development and fulfillment perspective.
The paper contains two tables.
Outline:
Executive Summary
Assessing the Benefits of IMC Strategies
Dependence
Barriers to IMC Strategies
Summary
References
From the Paper
"Just as broad integration and the ability to synchronize all marketing strategies within a given company is a major strength of a successfully implemented IMC strategy, the converse of this is often the case due to organizations' cultures lacking the commitment to change. Paradoxically the companies in the most need of attracting and retaining new customers often face the most difficult cultural transition to support any integrated activity, and this includes the development and execution of IMC strategies. The single biggest barrier to the development of successful IMC strategies are cultures in organizations that don't tolerate inter-departmental communication and information sharing, or the development of plans that require a shared common objective."
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Healthcare Management, 2008.
An examination as to how proper healthcare management can improve efficiency and reduces costs.
1,845 words (approx. 7.4 pages), 5 sources, APA, $ 59.95
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Abstract
The author of the paper contends that all human beings are entitled to health care and that it is the responsibility of the state to provide that care to all. However, the author continues and states that, due to the increasingly technological nature of medicine, rising costs make it economically unfeasible for a government to provide full medical care to all of its citizens. In the paper, the writer examines and gives examples of different healthcare management processes in an attempt to show how effective management and utilization of resources can make health care more efficient and significantly reduce costs, thus making an advanced care system available to more sectors of society.
From the Paper
"Being primarily focused upon human well-being, I believe that health care is primarily a social good and secondarily an economic good. The economic element of health care is undeniable, as the above-mentioned technological developments and research require significant funding. However, the focus of these remains human well-being rather than the economic and business sectors. In terms of this, I believe that the health care sector is obliged to provide a national insurance plan that guarantees access to all human beings. Certainly the opportunity to experience optimal health for a human lifetime is a fundamental right that should be guaranteed. This is as important under the constitution as the right to gainful employment and pursuing happiness. Although it might not always be realistically possible, like the other constitutional rights, the health care sector, together with the government, should at least provide all citizens with access to both affordable and high quality care."
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Corporate Ethics, 2008.
This paper explains why adopting a high level of ethics at a personal and professional level is a sound business practice.
2,384 words (approx. 9.5 pages), 6 sources, APA, $ 73.95
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Abstract
The paper discusses how ethics are the foundation for personal trust between subordinates and managers and for companies' transparency with investors, analysts and their customers. The paper looks at Enron as an extreme example of what happens when there is a lack of ethical behavior that highlights the need for the Sarbanes-Oxley Act (SOX). The paper then focuses on the SOX legislation and its impact on corporate responsibility and goes on to explore the literature on the role of ethics in organizations.
Outline:
The need for Corporate Ethics and the Sarbanes-Oxley Act of 2002
Aligning Internal Ethics with External Responses
Summary
From the Paper
"At their most basic and fundamental level, ethics are the foundation by which trust and transparency are created in professional and personal relationships. In addition, ethics has been found to play a role in leadership, organizational effectiveness, job satisfaction, employee turnover, and organizational justice. A survey of 7500 managers from a range of private and public organizations nationwide (Kouzes & Posner, 1990) found that 87% of those surveyed selected honesty as a characteristic of superior leaders, and integrity was selected as the most important leadership characteristic, even above competence. Clearly a trustworthy and transparent person who has ethics is preferable as a co-worker or boss and friend over one that may be brilliant intellectually yet marked by duplicity in terms of their ethics."
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Women Executives, 2008.
This paper explores why there are so few women in senior executive positions in corporate America.
783 words (approx. 3.1 pages), 3 sources, APA, $ 27.95
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Abstract
The paper examines research that identifies several barriers that prevent or greatly minimize the likelihood that women can become corporate executives. The paper discusses the barriers of gender discrimination and the difficulty of women attaining a balance between work and family.
Outline:
Introduction
Women Executives
Summary
From the Paper
"The article asserts that there are several barriers associated with women becoming executives. Chief amongst these obstacles is the discrimination that women face that is both intentional and unintentional (Nelson & Levesque, 2007). The intentional discrimination takes place when women are stereotyped and placed in positions that will not lead to executive management over the long term. The authors explain that gender stereotypes often have an affect upon the manner in which female employees are evaluated as it relates to such characteristics as competence and leadership skills (Nelson & Levesque, 2007)."
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Workforce Planning As a Fundamental Planning Tool, 2008.
A paper examining the use of "workforce planning" as a tool for business planning.
850 words (approx. 3.4 pages), 3 sources, APA, $ 30.95
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Abstract
In today's modern business world it is imperative to make sure that the right people with the right skills are where they need to be in order to make an organization function properly. The author of the paper examines the process of "workforce planning" and its use as a fundamental tool for business planning. The writer discusses the many factors influencing the business decisions that will ultimately decide the future of the company. The writer contends that companies are only as strong as the people they have working for them so not only must they hire the best people, but they must also ensure that present employees are placed in the best position to further the company's goals. The writer also examines the effects of "workforce planning" on the employees in terms of moral, job satisfaction and job security.
From the Paper
"When looking at changing a culture in a company due to a workforce plan, one can view it as a positive or negative change. The change of culture was positive when things went as they had planned. Stock soared and rose after the second quarter, which is clear the company is not struggling to break above the flat-line. They found that to maintain and improve their technology more funds and resources were needed. Also the company gained thousands of customers due to satisfaction and service improvement for existing technology. The change in culture did not caused the employees more stress then necessary. According to McShane and Von Glinow (2005), organizational culture is a basic pattern of shared values, assumptions and beliefs considered to be the correct way of thinking about and acting on problems and opportunities facing an organization. This change in culture caused employees to be at ease and the beliefs and attitudes started to change about the future of their company. They were sure about the future of the company because many employees were reconsidering staying at the company. Overall, the change of environment caused an attitude change for employees in the company. Leadership can make or break any company based on their decisions and how they approach the employees they represent."
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