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The Eden Project, 2008.
An examination of the purpose, target audiences and marketing for the Eden Project.
5,620 words (approx. 22.5 pages), 9 sources, MLA, $ 136.95
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Abstract
This paper discusses the Eden Project, which is one of the largest ecotourism sites in the world. It discusses the purpose of the Eden Project and how it utilizes the natural environment of Cornwall. The paper then looks at how the Eden Project has developed, including target audiences and marketing campaigns. The paper contains graphs and tables.
Table of Contents:
Introduction
How Does Eden Project Benefit the Community?
Leisure Opportunities in Cornwall
Leisure Spending in Cornwall
Cornish Holiday Pattern
Development of Eden
Stakeholders
Advertising Efforts of the Past
The Experience at Eden
Marketing Plan
Target Marketing
Marketing Mix
Proposed Marketing Mix
Conclusion
From the Paper
"The Eden project promotes to two different target markets. Future marketing can still maintain connections with the younger demographic group that are already addressed by the current market mix, while continuing to build the older demographic group. In the beginning, the project took advantage of the press, and traditional method of reaching the older target audience through brochures and leaflets. However, they eventually began to take advantage of the opportunities that the Internet has to offer. The following will discuss each of the elements of the marketing mix that will be used to grow the older demographic segment of the target audience, while still continuing to promote concerts and other events to the younger demographic group."
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Developing Sustainable Models for Amish Tourism, 2008.
A discussion on the popular tourist destination created by the Amish populating in Lancaster County, Pennsylvania.
2,758 words (approx. 11.0 pages), 15 sources, APA, $ 82.95
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Abstract
This paper discusses how some Amish populations have made Lancaster County, Pennsylvania an increasingly popular tourist destination. To determine how the Amish can reap the benefits of this industry without sacrificing their religious integrity, this paper provides a discussion concerning Amish tourism and identifies ways that it can meet the needs of the present residents without compromising the ability of future generations to meet their own needs. A summary of the research and salient findings are presented in the conclusion.
Outline:
Review and Discussion
Conclusion
From the Paper
"Present day Mennonites and Amish can trace their lineage to the Anabaptists of 16th-century Europe (Kraybill, 1998). The main Amish groups living in the United States today are the Old Order Amish (this group does not use churches but worships in member homes and conducts their services in German), and the Conservative Amish (this group conforms to the Dordrecht Confession of Faith that established the precepts of the faith and conduct their services in English as well as German and accept such innovations as the Sunday school) (Mennonites, 2004). In addition, the terms "House Amish" and "Church Amish" have also been used to differentiate the two groups of Amish (Mennonites, 2004). As noted above, Amish in the United States have settled primarily in Pennsylvania and Ohio, particularly in the so-called "Amish Country" located in Lancaster County, Pennsylvania (Mennonites, 2004). According to Walbert (2002), the Amish who settled in Lancaster County chose their location wisely: "Lancaster County, Pennsylvania, the 'Garden Spot of America,' is a place of contradictions. Since 1950 it has grown faster than almost any county in Pennsylvania, yet it retains a reputation as a rural oasis in a sprawling desert of modern cities and suburbs. Its population has doubled in the past forty years, making the Garden Spot a metropolitan area unto itself" (p. 3)."
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Middle East Hotel Industry, 2008.
An analysis of the growing hotel and hospitality market in the United Arab Emirates (UAE).
4,744 words (approx. 19.0 pages), 6 sources, APA, $ 121.95
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Abstract
The paper reveals that all signs point to the United Arab Emirates (UAE) as one of the major tourist destinations in the years to come. The paper identifies the characteristics of the market and what can be reasonably expected from a venture capital investment in the hotel and hospitality industry in the UAE today. The paper then provides an overview of the international hotel and hospitality industry and the travel and tourism industry that accounts for the lion's share of its revenues and assesses initiatives underway in the region that are reflective of current trends in the region. The paper includes a color map of the United Arab Emirates as an appendix to the paper.
Outline:
Introduction
Review and Discussion
Conclusion
From the Paper
"Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and others seek to capitalize on this growing industry in an increasingly affluent region of the world. While there are a number of constraints to doing business in the United Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share while the getting is good."
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Ukraine, 2008.
An overview of the Ukraine and its tourist attractions.
854 words (approx. 3.4 pages), 8 sources, MLA, $ 30.95
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Abstract
The paper provides many statistics on the geography, location, populations and religions in the Ukraine. The paper also discusses the Ukraine's natural resources, culture and traditions. The paper asserts that the richness and wholesomeness of the Ukraine's people, culture and tradition makes it a place to see.
From the Paper
"Of all the countries in the European continent, Ukraine is the second largest in terms of land area whose total size is 603,700 sq km or 233,089 sq miles (Lonely Planet, 2007); it is slightly smaller than the state of Texas. Located in Eastern Europe, Ukraine is bordered by Russia and Belarus to the north, Poland, Slovakia and Hungary to the north-northwest and Romania and Moldova to the south-southwest. Its maritime borders to the south-southeast comprise the Black Sea and the Sea or Azov. Ukraine has the strategic position at the crossroads between Europe and Asia (Central intelligence Agency, 2007)."
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A Career in Hotel Management, 2008.
A report outlining the development of a career goal of hotel general manger as the first step towards hotel ownership.
1,324 words (approx. 5.3 pages), 6 sources, APA, $ 44.95
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Abstract
This report establishes a scenario for the development of a career goal in the area of hotel general management through the development of an industry analysis and an education career path outline. Special consideration is given to the goals of the individual who is seeking employment in the hospitality industry as a hotel General manger (with the long term goal of ownership). The paper includes one table.
Table of Contents:
Executive Summary
Career
Goal/Problem
Scope
Industry Background
Methodology
Findings
Recommendations
Conclusions
Back Matter
References
From the Paper
"There has been a recent increase in the number of hospitality management training programs and these programs are demonstrative of internal as well as external changes to the industry and the education system. The industry is seeking to educate many people in-house and is much more willing to demonstrate belief in individuals by allowing them to seek outside educational goals, while still employed, through incentive as well as the development of systems that are inclusive of study and class time allotments. (Lucas, 2003, p. 88) this new emphasis has created a strong sense of the need for education, at top levels, while maintaining the work/school ideals of company specific training, goals and extremely high standards of service. Due to the recent upturn in the understanding for the need of education the goal of an individual must include a partnership between hospitality education and work experience."
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Hotel Marketing Strategies, 2008.
A look at marketing strategies applied to tourism in the case of the Copacabana Palace hotel, Brazil.
2,119 words (approx. 8.5 pages), 6 sources, APA, $ 66.95
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Abstract
This paper discusses the Copacabana Palace hotel in Brazil and its marketing strategies. The paper first relates that the Copacabana Palace is the largest and most luxurious hotel in Rio de Janeiro, Brazil. The paper then discusses how the hotel should identify their target market, how they can add more value to their promotional campaigns and how they can identify customers' expectations and desires. The paper notes the successful location of the Copacabana Palace and looks at how they can measure the level of customer satisfaction.
Outline:
Executive Summary
Target Market
Customer Information
Tourist Expectations
Linkage of Products and Services to the Hotel's Location
Satisfaction Methodologies
Conclusions
From the Paper
"Tourism has always been an extremely popular industry, generating billion dollars in revenues each year. Depending on the land's resources and the authorities' ability to properly manage them, countries have the possibility of reaching national growth and development through touristy activities. A most relevant example of a country who has managed to become a great touristy attraction is Brazil. However there are still important issues that need to be addressed, such as uneven distribution of wealth and still increased poverty rate, the country is developing with the support of its touristy industry."
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Tourism Marketing in Nigeria, 2008.
Presents a marketing proposal to promote tourism in Nigeria.
1,155 words (approx. 4.6 pages), 5 sources, MLA, $ 39.95
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Abstract
This paper discusses a plan for the Nigerian community, government and investors that would improve the accommodation and transportation services in the country and thereby encourage tourism. The paper specifically describes the areas that investors should focus upon in order to develop the tourism industry in Nigeria and then presents a marketing proposal to accomplish this.
Outline:
Literary Review
Marketing Proposal
Product
Place
Price
Promotion
From the Paper
"The specialized literature points out how the massive developments in Information Technology have changed all business features. One country that seems not to subscribe to this global trend is Nigeria. When most countries of the world have placed numerous advertisements and descriptions of their countries on the Internet, Nigeria remains difficult to google. In this order of ideas, several specialists emphasize on the need for Nigeria to develop a touristy strategy and place it online. Once the country has done this, the virtual access to the region will be eased and the online presentation of the Nigerian attractions will determine more and more foreigners to spend their vacations in the heart of African culture."
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Tourism for the Gay and Lesbian Population, 2008.
This paper discusses the gay and lesbian population within the travel industry.
860 words (approx. 3.4 pages), 4 sources, MLA, $ 30.95
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Abstract
In this article, the writer focuses on the effect the gay and lesbian population has had on hotel management and marketing. By reviewing and analyzing various articles and reports on this topic, the writer demonstrates why the gay and lesbian population is a heavily marketed group within the travel industry. Likewise, the writer reviews why a hotel manager should market to the gay and lesbian traveling population. Finally, the paper also touches briefly on how effective marketing to this population can occur.
Outline:
Introduction
What Gay and Lesbian Travelers Want in a Hotel
Why Market to Gay and Lesbian Travelers?
How to Market to the Gay and Lesbian Population
What Others are Doing
From the Paper
"One of the most significant developments in the travel industry, particularly as it applies to hotel management and marketing, is the recent trend aimed at attracting gay and lesbian clients. This trend developed as marketing research showed that gay and lesbian people are more likely to travel, and have more disposable income to spend when traveling, than the general population does. Thus, this group of individuals, who for decades was regarded as a niche travel population that only gay or lesbian-only travel marketing niche catered to, is now a mainstream market within the travel industry as a whole."
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Mongolia Adventure Inc., 2008.
A case study analysis of the issues that relate to starting a tourist business named Mongolia Adventure Inc.
1,239 words (approx. 5.0 pages), 2 sources, MLA, $ 42.95
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Abstract
This paper discusses the option of starting a tourist business. The paper discusses the details of what such a company would offer, such as what packages to offer and what prices to charge. The paper then looks at how to make the company, to be called Mongolia Adventure Inc., a success within the tourism industry. The paper discusses each issue that needs to be addressed with relation to starting the business.
Table of Contents:
Issue 1
Issue 2
Alternative 1
Alternative 2
Alternative 3
From the Paper
"The third alternative is the one to choose, though it also involves more work. Oyun can offer the same tours as others do plus the new tour to the eagle hunt, and in this way the potential client will sort themselves out according to what they want. The likelihood of getting several tours started is good, and after that, how good the service is will determine repeat business and good referrals that will help keep the business going into the future. The long-term health of the entire industry depends on such referrals, but it also depends on developing a more reliable airline system. A recent news article states, in tortured English, "The country's tourism industry lacks [sic] of adequate and reliable air transport services, both domestic and international, as [sic] the main impediments to the growth of their businesses, say industry workers" ("'Reliable Domestic Flights Needed to Develop Tourism Industry' Says EzNis" para. 6). That is not and cannot be Oyun's responsibility, but to the extent that he and others in the industry can make it clear how much this is needed, perhaps the government will respond."
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